{"id":2150,"date":"2017-07-18T09:24:54","date_gmt":"2017-07-18T09:24:54","guid":{"rendered":"http:\/\/giromail.com\/ca\/?p=2150"},"modified":"2017-07-18T09:24:54","modified_gmt":"2017-07-18T09:24:54","slug":"marqueting-directe-superpoders-i-kryptonita-daquest-heroi-del-marqueting","status":"publish","type":"post","link":"https:\/\/giromail.com\/ca\/marqueting-directe-superpoders-i-kryptonita-daquest-heroi-del-marqueting\/","title":{"rendered":"Qu\u00e8 \u00e9s el M\u00e0rqueting Directe? Superpoders i Kryptonita d&#8217;aquest heroi del M\u00e0rqueting"},"content":{"rendered":"<p><b>No ho dubtis! El M\u00e0rqueting Directe \u00e9s un dels membres m\u00e9s veterans que conformen el grup dels Superherois del M\u00e0rqueting amb els quals pots comptar per a la teva estrat\u00e8gia. El seu mig segle d&#8217;exist\u00e8ncia ho situa en un lloc jer\u00e0rquic respecte a altres estrat\u00e8gies m\u00e9s riques que han tingut en ell a un referent a l&#8217;hora de confeccionar la seva pr\u00f2pia ess\u00e8ncia. Ja saps, la t\u00edpica hist\u00f2ria del Superheroi experimentat i del jove company que s&#8217;uneix a ell per nodrir-se de coneixements, alhora que aporta la seva frescor i una visi\u00f3 del moment actual (Batman i Robin, Capit\u00e0 Am\u00e8rica i Bucky, Roberto Alc\u00e1zar i Pedr\u00edn!)<\/b><\/p>\n<p>Abans d\u2019endinsar-nos en els superpoderes i en les febleses del Marketing Directe, hem de presentar a l\u2019heroi, no? Vegem llavors <b>qu\u00e8 \u00e9s el M\u00e0rqueting Directe<\/b>: La manera m\u00e9s senzilla i precisa de definir-ho \u00e9s dir que el M\u00e0rqueting directe \u00e9s una <b>estrat\u00e8gia de m\u00e0rqueting basada en un conjunt de t\u00e8cniques<\/b> que tenen, com a principal finalitat, aconseguir una <b>comunicaci\u00f3 directa i immediata<\/b> amb el p\u00fablic objectiu. Amb quina meta? Doncs amb la d\u2019oferir un producte, servei o missatge.<\/p>\n<p><b>T\u00e8cniques de M\u00e0rqueting Directe<\/b><\/p>\n<p>El M\u00e0rqueting Directe \u00e9s un superheroi molt intel\u00b7ligent! Ell \u00e9s conscient que els esfor\u00e7os i recursos s&#8217;han d\u2019optimitzar, per aix\u00f2 sempre prefereix <b>segmentar el seu p\u00fablic<\/b> per poder maximitzar aix\u00ed el seu impacte. Per\u00f2 com arriba a ell? Per poder aconseguir els seus objectius, el M\u00e0rqueting Directe empra una s\u00e8rie de t\u00e8cniques que, malgrat el pas dels anys, segueixen sent molt efectives: Couponing, <a href=\"http:\/\/giromail.com\/mailing-postal-5-claves-te-ayudaran-comprender-efectividad-actual\/\">Mailing Postal<\/a>, telemarketing, email m\u00e0rqueting, televenda\u2026<\/p>\n<p><b>Superpoders del M\u00e0rqueting Directe<\/b><\/p>\n<p>Analitzem ara els <b>avantatges i beneficis del M\u00e0rqueting Directe<\/b>, basant-nos en els seus punts forts:<\/p>\n<ul>\n<li><b>Defineix el target<\/b> (mercat objectiu): Es dirigeix directament al seu p\u00fablic<\/li>\n<li><b>El M\u00e0rqueting \u00e9s mesurable:<\/b> Al poder obtenir una resposta immediata, el M\u00e0rqueting Directe permet <b>analitzar resultats quantitatius<\/b> i establir la tornada de la inversi\u00f3 (ROI).<\/li>\n<li><b>Localitza el seu impacte:<\/b> El M\u00e0rqueting Directe t\u00e9 la capacitat de concentrar les seves accions en un mercat o una zona definida.<\/li>\n<li><b>Permet crear una BBDD:<\/b> Les seves accions permeten recollir dades personals del seu p\u00fablic objectiu. I ja se sap que, en el M\u00e0rqueting la informaci\u00f3 \u00e9s un altre superpoder!<\/li>\n<li><b>Fideliza al target:<\/b> Contra m\u00e9s directa i personalitzada sigui la comunicaci\u00f3, m\u00e9s vincle es genera entre l\u2019emissor-receptor de la informaci\u00f3.<\/li>\n<li><b>Interactua amb el seu p\u00fablic objectiu:<\/b> A la seva comunicaci\u00f3 sempre s\u2019obtenen respostes.<\/li>\n<li><b>Transporta la informaci\u00f3:<\/b> El M\u00e0rqueting Directe trasllada qualsevol \u201cespai f\u00edsic\u201d a la llar del seu target, oferint-li dos grans regals a dia d\u2019avui: temps i comoditat.<\/li>\n<li><b>Avalua les estrat\u00e8gies comercials:<\/b> Amb la informaci\u00f3 recollida, el M\u00e0rqueting Directe detecta punts de millora de cara a properes campanyes i\/o accions.<\/li>\n<\/ul>\n<p><b>Kryptonita del M\u00e0rqueting Directe<\/b><\/p>\n<p>Malgrat que el M\u00e0rqueting Directe \u00e9s el nostre Superheroi favorit, hem de tenir en compte una s\u00e8rie d&#8217;elements abans de rec\u00f3rrer a ell. Pensa que tot Superheroi t\u00e9 un punt feble (Superman perd els seus poders davant la Kryptonita i Wonder Woman si un home li lliga les mans, Flaix no ha de c\u00f3rrer mai a la velocitat de la llum, i Superl\u00f3pez era al\u00b7l\u00e8rgic a la Chiktonita)<\/p>\n<ul>\n<li><b>Assumeix que les seves BBDD poden no ser fiables:<\/b> Un dels principals handicaps als quals es pot enfrontar el M\u00e0rqueting Directe \u00e9s a unes bases de dades desactualitzades o amb informaci\u00f3 poc \u00edntegra. Per aquest motiu sempre hem de filtrar les BBDD.<\/li>\n<li><b>Lluita per la seva competitivitat:<\/b> I \u00e9s que, gr\u00e0cies a la seva efectivitat, el M\u00e0rqueting Directe \u00e9s un Superheroi al que moltes empreses solen rec\u00f3rrer. Aix\u00f2 provoca que l&#8217;audi\u00e8ncia es pugui enfrontar a un exc\u00e9s de sobreinformaci\u00f3. Per combatre aquesta feblesa, s&#8217;ha de treballar una estrat\u00e8gia atractiva, amb una hist\u00f2ria que cridi l&#8217;atenci\u00f3 al target.<\/li>\n<li><b>Pot ser titllat de SPAM:<\/b> I \u00e9s que els Superherois de vegades solen ser uns incompresos (Mira el pobre Spiderman i la seva persecuci\u00f3 eterna per la premsa) Per aix\u00f2, per eludir ser etiquetat de SPAM, el M\u00e0rqueting Directe ha de treballar-se amb una estrat\u00e8gia ben definida.<\/li>\n<li><b>Ha de controlar els seus costos:<\/b> Un dels principals enemics del M\u00e0rqueting Directe \u00e9s l&#8217;augment d&#8217;alguns costos de material i producci\u00f3 per part de fabricants i prove\u00efdors de servei. Per derrotar a aquest enemic, la seva estrat\u00e8gia i canals han d&#8217;estar concretats, amb uns objectius definits i quantificats.<\/li>\n<\/ul>\n<p>_____________<\/p>\n<p>Ara ja coneixes una mica m\u00e9s d&#8217;un dels Superherois del M\u00e0rqueting m\u00e9s interessants, i amb major coneixement del seu ecosistema. I com si d&#8217;una <i>Batsenyal<\/i> es tract\u00e9s, si desitges contactar amb ell i preguntar-li com pot ajudar-te a definir la teva campanya de comunicaci\u00f3, sempre pots posar-te en contacte amb nosaltres:<b> <\/b><a href=\"http:\/\/giromail.com\"><b>Giromail, Comunicaci\u00f3 i M\u00e0rqueting Directe<\/b><\/a>.<\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style2 like-2150 jlk' href='javascript:void(0)' data-task='like' data-post_id='2150' data-nonce='2a0ae06402' rel='nofollow'><img class='wti-pixel' src='https:\/\/giromail.com\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' \/><span class='lc-2150 lc'>0<\/span><\/a><\/div><\/div> <div class='status-2150 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>No ho dubtis! El M\u00e0rqueting Directe \u00e9s un dels membres m\u00e9s veterans que conformen el grup dels Superherois del M\u00e0rqueting amb els quals pots comptar per a la teva estrat\u00e8gia. El seu mig segle d&#8217;exist\u00e8ncia ho situa en un lloc jer\u00e0rquic respecte a altres estrat\u00e8gies m\u00e9s riques que han tingut en ell a un referent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-2150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e8 \u00e9s el M\u00e0rqueting Directe? Superpoders i Kryptonita d&#039;aquest heroi del M\u00e0rqueting - Giromail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/giromail.com\/ca\/marqueting-directe-superpoders-i-kryptonita-daquest-heroi-del-marqueting\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 \u00e9s el M\u00e0rqueting Directe? Superpoders i Kryptonita d&#039;aquest heroi del M\u00e0rqueting - Giromail\" \/>\n<meta property=\"og:description\" content=\"No ho dubtis! El M\u00e0rqueting Directe \u00e9s un dels membres m\u00e9s veterans que conformen el grup dels Superherois del M\u00e0rqueting amb els quals pots comptar per a la teva estrat\u00e8gia. 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