{"id":3060,"date":"2019-09-30T12:47:07","date_gmt":"2019-09-30T12:47:07","guid":{"rendered":"https:\/\/giromail.com\/ca\/?p=3060"},"modified":"2019-09-30T12:47:07","modified_gmt":"2019-09-30T12:47:07","slug":"un-penic-pels-teus-pensaments-respostes-comercials","status":"publish","type":"post","link":"https:\/\/giromail.com\/ca\/un-penic-pels-teus-pensaments-respostes-comercials\/","title":{"rendered":"Un penic pels teus pensaments: Respostes comercials"},"content":{"rendered":"<p><em><span lang=\"es-ES\">\u00bfHas comprobado que tus correos directos obtienen las respuestas deseadas? Si no es as\u00ed, podr\u00eda deberse a que las personas tienen problemas para responder a tus ofertas. Porque a todos se nos da bien preguntar \u00bfPero sabemos facilitar una respuesta? O, mejor dicho \u00bfsabemos c\u00f3mo facilitar los caminos para que nos lleguen las respuestas? Una forma de facilitar que los prospectos act\u00faen sobre tus ofertas es incluir un sobre de respuesta comercial con tu correo directo. Gracias a ese sobre y a un franqueo de env\u00edo que asumir\u00e1s como empresa, podr\u00e1s incentivar a tu audiencia a responderte. Y, no lo dudes, si interpelas a tu audiencia, un porcentaje de ella siempre responde.<\/span><\/em><\/p>\n<p><span lang=\"es-ES\">El proceso log\u00edstico es mucho m\u00e1s sencillo de lo que parece. El correo de respuesta comercial te permite pagar por adelantado el franqueo para las respuestas a tus campa\u00f1as de correo directo. Este correo de respuesta comercial suele ofrecer varios formatos f\u00edsicos, entre los que predominan: <\/span><\/p>\n<ul>\n<li><span lang=\"es-ES\">Sobres tama\u00f1o carta<\/span><\/li>\n<li><span lang=\"es-ES\">Postales encuadernadas en revistas<\/span><\/li>\n<\/ul>\n<p><strong><span lang=\"es-ES\">Be easy, my friend! Facilitando la interacci\u00f3n en las respuestas comerciales<\/span><\/strong><\/p>\n<p>Generalmente nos obcecamos en realizar comunicaciones unidireccionales, donde no buscamos la respuesta de nuestros consumidores, sino informarles de una oferta, campa\u00f1a o noticia en concreto; incluso en las redes sociales, donde olvidamos su naturaleza de \u201csociales\u201d para convertirnos en <em>spamers<\/em> de aquellos que conf\u00edan en nosotros\u2026 <em>Bad way<\/em>, amigo m\u00edo.<\/p>\n<p>No obstante, si en alg\u00fan momento concreto necesitamos conseguir una respuesta por parte de nuestra audiencia, no dudemos en recurrir a las respuestas comerciales a nuestros comunicados (informaci\u00f3n que nos pueda servir como estudio de mercado, conseguir alg\u00fan dato que nos falte de los consumidores para ampliar nuestras BBDD, ver cu\u00e1ntos consumidores se muestran interesados en un nuevo producto solicitando una muestra\u2026)<\/p>\n<p>Si incluimos esa respuesta comercial en nuestro correo directo facilitaremos la acci\u00f3n y el tiempo de respuesta a nuestros consumidores. Pero, eso no es todo, tambi\u00e9n estaremos obteniendo mejores tasas de respuesta a nuestras campa\u00f1as para maximizar nuestra inversi\u00f3n de correo directo.<\/p>\n<p><strong>\u00a1Hora feliz en el correo directo!<\/strong><\/p>\n<p><span lang=\"es-ES\">Pensemos ahora que salimos de copas con nuestros compa\u00f1eros de la empresa y nos metemos en un bar que nos ofrece 2&#215;1 en copas o cervezas \u00a1Es la hora feliz! \u00bfQu\u00e9 te parecer\u00eda emplear el correo directo para lograr algo parecido? Quiz\u00e1 tengamos una base de datos limitada, pero si hacemos llegar a nuestra audiencia un correo directo con 2 sobres de respuestas comerciales, una para \u00e9l y otro para un amigo o familiar, estaremos abriendo la posibilidad, no solo de lograr dos respuestas a nuestra petici\u00f3n, sino de lograr ampliar nuestras BBDD.<\/span><\/p>\n<p><span lang=\"es-ES\">En realidad, el marketing de respuesta directa es una gran herramienta para que las peque\u00f1as y grandes empresas se relacionen con sus clientes objetivo e impulsen una acci\u00f3n que requiere una respuesta inmediata, en lugar de esperar a que el cliente est\u00e9 lo suficientemente motivado para moverse por su cuenta. Se trata de ir a pescar con arp\u00f3n en lugar de hacerlo con jara y sedal (Vale, vale, nos hemos pasado con el t\u00f3pico)<\/span><\/p>\n<p><a name=\"_GoBack\"><\/a><span lang=\"es-ES\">\u00a1Planteemos un ejemplo directo de respuestas comercial inmediata! Nos gustar\u00eda saber si has realizado alguna vez alguna campa\u00f1a de correo directo basado en respuestas comerciales, y de ser as\u00ed, si te ha funcionado o no. Para ello, escr\u00edbenos a trav\u00e9s de <a href=\"https:\/\/giromail.com\/en-contacto\/\">este enlace<\/a> y te mostraremos como <strong>girar tu mundo<\/strong> a trav\u00e9s de esta t\u00e9cnica de marketing directo.<\/span><\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style2 like-3060 jlk' href='javascript:void(0)' data-task='like' data-post_id='3060' data-nonce='2a0ae06402' rel='nofollow'><img class='wti-pixel' src='https:\/\/giromail.com\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' \/><span class='lc-3060 lc'>0<\/span><\/a><\/div><\/div> <div class='status-3060 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfHas comprobado que tus correos directos obtienen las respuestas deseadas? Si no es as\u00ed, podr\u00eda deberse a que las personas tienen problemas para responder a tus ofertas. Porque a todos se nos da bien preguntar \u00bfPero sabemos facilitar una respuesta? O, mejor dicho \u00bfsabemos c\u00f3mo facilitar los caminos para que nos lleguen las respuestas? Una [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-3060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un penic pels teus pensaments: Respostes comercials - Giromail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/giromail.com\/ca\/un-penic-pels-teus-pensaments-respostes-comercials\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un penic pels teus pensaments: Respostes comercials - Giromail\" \/>\n<meta property=\"og:description\" content=\"\u00bfHas comprobado que tus correos directos obtienen las respuestas deseadas? 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